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Additionally, the internet exposes the retail store to previously untapped niche markets. By using various online touchpoints, you can reach consumers in various ways, including social media and forums. Ecommerce stands for electronic commerce and refers to a digital platform and a business model where you can buy or sell products online. Why do we need ecommerce? Simplified buying process Because buying online doesn't require a visit to a retail store and products can be shipped from any place in the world, consumers aren't limited to shops in their local vicinity and spend less time shopping. That's what makes e-commerce an attractive alternative for them. Retail ecommerce is when a product is sold directly to a customer. Sites like eBay and Craigslist are examples of this kind of ecommerce . The more data you have, the more competitive advantage you can enjoy. The expectations of customers are high and competition is never fading. Entrepreneurs are unde